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Neck Posture Device

Develop a neck posture monitor for daily usage by the general public. The device is expected to indicate when a person (using the monitor) bends the neck beyond the ‘normal’ range posing adverse health outcomes. The device will monitor the neck’s bending in different axes and allow the person to set up ‘normal’ ranges at the time of first set up.

AIM

Develop a neck posture monitor for daily usage by the general public. The device is expected to indicate when a person (using the monitor) bends the neck beyond the ‘normal’ range posing adverse health outcomes. The device will monitor the neck’s bending in different axes and allow the person to set up ‘normal’ ranges at the time of first set up. The device is expected to help reduce neck strain and can even be necessary for patients with cervical or other health issues.


Background & Gap

Many people experience effects of bad neck posture on their health. Several medical conditions require maintenance of a good neck posture which can help avoid rapid or gradual progression of the unhealthy conditions.


Requirements

  1. Unobtrusive

  2. Can be used comfortably for many hours at a stretch

  3. Long battery life


Product-Market-Fit

  • 1% of general population of developed countries 10 million

  • Can become essential for certain patients


Time-to-Market

6 months


Intellectual Property

  • Head monitor posture monitor may be patentable


Revenue Models

  • Sell Device (expected cost of manufacturing $20, expected device sale price $100)


Examples

very easy to wear, but not for neck

https://www.amazon.com/UPOSTURE-C-UPOSTURE-Confidence-Strapless-Standalone/dp/B09K7HC92C/ref=asc_df_B09K7HC92C/?tag=hyprod-20&linkCode=df0&hvadid=563715101165&hvpos=&hvnetw=g&hvrand=7848561006180491513&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9020068&hvtargid=pla-1642834269347&th=1


same - very easy to wear, but not for neck



Not for neck



for neck, but very obtrusive

https://www.iron-neck.com/products/pro-bundle?variant=31862849994867¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gadid=&utm_source=google&utm_medium=paid&utm_campaign=17798350458&utm_content=&utm_term=&hsa_acc=6538825685&hsa_cam=17798350458&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw166aBhDEARIsAMEyZh58xJA6GJ88ojuPb0bGRkp3SlEImLAOhEbZotYjAGVs7hQ2NL5ZW6saAkFlEALw_wcB


less obtrusive, but not a monitor

https://halipax.com/products/cerviocare%E2%84%A2-neck-support-brace?variant=41115921154248&gclid=Cj0KCQjw166aBhDEARIsAMEyZh4VOaiNemIlhbfgvfLVFxhdBWRgoIqAaeei9WerzjNx3R0Qs2YNYhAaAmBNEALw_wcB


very easy to wear, but not for neck

https://www.amazon.com/Bestand-Intelligent-Corrector-Strapless-Reminder/dp/B098NLVPD5/ref=asc_df_B098NLVPD5/?tag=hyprod-20&linkCode=df0&hvadid=563617515022&hvpos=&hvnetw=g&hvrand=7848561006180491513&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9020068&hvtargid=pla-1475100568945&psc=1



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